Wedding season has always meant crowded bazaars and frantic tailoring. This year, a growing share of that frenzy is happening on a screen, and online retailers are reporting a sharp surge in orders.
The phone becomes the marketplace
From formalwear to gifts to catering supplies, categories tied to weddings are driving a spike that platforms say arrived earlier and larger than expected.
People still love the bazaar. But when there are three weddings in a month, they let the phone do the running around.
Cash on delivery remains king, but digital payments are creeping up, especially among younger shoppers in the big cities.
- Formalwear and gifting leading the surge.
- Earlier-than-usual seasonal demand.
- Slow but steady growth in digital payments.
Logistics, as ever, is the pressure point. The retailers that can actually deliver on time, analysts say, will be the ones that win the season.
